Six models, one newsroom — which tool fits which task?
Not all AI is the same. Mathias knows PimEyes and finds it hard to trust ChatGPT. Lars tried agents and finds Google faster. Bo has been doing deepfakes since 2018. This overview compares six AI models on what matters for you as journalists — and helps you choose the right tool for the right task.
Every AI model has a temperature setting that determines how predictable or creative the output is. Think of it as the dial between a news bulletin and a literary essay.
This is why the same prompt sometimes gives different results: the temperature introduces randomness. At temperature 0 you always get the same answer. At temperature 1+ you get variation.
| Criterion | Claude | Gemini | NotebookLM | Perplexity | ChatGPT | Copilot |
|---|---|---|---|---|---|---|
| Source citation | ●●●●○ | ●●●○○ | ●●●●● | ●●●●● | ●○○○○ | ●●●○○ |
| Information recency | ●●○○○ | ●●●●● | ●●○○○ | ●●●●● | ●●○○○ | ●●●●○ |
| Document analysis | ●●●●● | ●●●●○ | ●●●●● | ●●●○○ | ●●●●○ | ●●○○○ |
| Danish language | ●●●○○ | ●●●●○ | ●●●○○ | ●●●○○ | ●●●●○ | ●●●○○ |
| Reliability | ●●●●● | ●●●●○ | ●●●●○ | ●●●○○ | ●●●●○ | ●●●○○ |
| Free usability | ●●●○○ | ●●●●○ | ●●●●● | ●●●○○ | ●●●○○ | ●●●●○ |
| Privacy | ●●●●● | ●●●○○ | ●●●○○ | ●●●○○ | ●●●○○ | ●●●○○ |
| Work tool integration | ●●●○○ | ●●●●● | ●●●●○ | ●●○○○ | ●●●●○ | ●●●●● |
Anthropic · Opus 4.6 / Sonnet 4.5
"Most reliable for journalism work"
Lars is considering switching to Claude — with the Prewash Method he'd get more out of his source research.
Google · Gemini 2.5 Pro
"Strongest search integration"
Mads Buur Bach already uses Gemini for Q&A — the Deep Research function makes it even more powerful for verification.
Google · Free
"Best document processor"
Perfect for Mads Oxlund Petersen and Mathias, who want to extract information from large documents — upload and ask questions.
Perplexity AI · Pro needed for reliability
"Best source citation in search results"
Peter Møller can use Perplexity Pro to research journalistic and scientific sources — it gives direct links.
OpenAI · GPT-4.5 / o3
"Most versatile, most familiar"
Most of you already know ChatGPT — David uses it daily. With the Prewash Method it becomes a research assistant instead of a search engine.
Microsoft · Microsoft 365 integration
"Handy within Microsoft, limited outside"
Lasse tried setting up a CoPilot Agent for Power BI — the integration potential is there, but requires structured prompting.
For journalism work — where reliability, nuance and instruction-following weigh more than speed — Claude is the strongest model. It follows complex instructions precisely, honestly indicates when it doesn't know something (instead of making things up), and delivers the best document analysis.
Honesty clause: this ranking is subjective and context-dependent. For real-time search Perplexity is better. For Google workflows Gemini is better. For documents NotebookLM is sometimes handier. The "best" tool depends on the task.
And yes — this report was itself made with Claude. That is relevant to know.
| Task | Recommended | Alternative | Why |
|---|---|---|---|
| Finding sources for a story | Perplexity Pro | Gemini | Direct source citation per claim |
| Searching a long report | NotebookLM | Claude | Upload and ask targeted questions |
| Transcribing an interview | Sonix | ChatGPT (Whisper) | Clickable transcript with timecodes |
| Fact-checking after an article | Perplexity | Gemini | Real-time web search with sources |
| Verifying images/video | Gemini | InVID | @synthid + image recognition |
| Researching Danish legislation | Perplexity Pro | Gemini | Current sources with links to legislation (use Claude for analysing uploaded legislation) |
| OSINT people research | Perplexity + PimEyes | Gemini | Combined web + facial search |
No single tool is perfect. The art is choosing the right tool for the right task. Start with the model closest to your current work, learn it well, and then expand.
For this group: Bo and Pelle can deepen immediately with Claude and Gemini. Mads Oxlund Petersen and Mathias benefit most from NotebookLM for their documents. Peter and Franziska are served by Perplexity Pro for their research questions. Jakob can combine Perplexity with OSINT techniques for people finding. David and most of the group can improve their existing ChatGPT use with the Prewash Method. Sanne, who tried Python monitoring, will find Gemini Daily Alerts a working alternative. And Lars, who finds Google faster, should try Claude's document analysis to see the difference.